Wayne Beauchamp

Design & artwork for print in Norfolk

North Walsham 2021-22 Town Guide

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North Walsham Town Guide 2021-2022

Once again I have spent the last 4 months slogging my guts out to produce a new North Walsham Official Town Guide.

This is the difficult “second album”. After the amazing success of the town guide’s reboot in 2019, which was bigger than any previous copy of the guide in it’s 100+ years life, the new edition had to be equally impressive. It nearly didn’t happen. The difficulties anticipated with the restrictions of the recent covid-19 pandemic seemed enough to make advertising sales and production almost impossible. After much deliberation it was decided to ‘give it a go’ anyway, after all, even if the guide was half the size of the previous edition it would still be a worthwhile town publication. So the projects started in early January, it was hard work but the result was more than worth it. The new guide is even bigger than its predecessor (increasing from 144 full colour, litho printed, book-bound pages to 160 this time) and packed with more useful and historical information and photos than before. To say I’m proud that we managed to ‘buck the trend’ of the difficult year we’ve all been through is an understatement.

Adhering to the philosophy of the guide for many decades now, the guide aims to be a publication for both residents and visitors alike. Many of our guides go to local holiday accommodation as a guide for visitors encouraging them to use and enjoy our extensive local facilities. Many go further afield as a window on our town and encourage people to come this way and check out what we have to offer. Many also go to the town’s residents as a handy reference to the town we all live in and its facilities. We also distribute to the estate agents in the area and copies are given to new residents and those interested in moving here. The guide aims to be a real asset to North Walsham’s economy and sense of community.

Despite being involved with producing all the town guides from 1991 onwards the 2019 edition was the first edition I had been solely responsible for from advertising, finance, production and distribution, a few lessons were learned along the way. I had been told numerous times before that one of the most useful features of the town guides is the map and index for town but with the new book-bound format, required for a book with so many pages, some details was gobbled up centre so this edition features a fold out back cover for the map and index. I also wanted the new guide to be more than a replacement for the previous guide with revised directory details, etc. so I have replaced all the photos in the historical gallery section, sourced 3 new beautiful aerial photographs for the double page spreads ( a new 1928, 1975 and 2020 versions ), replaced many incidental photos, a lovely old painting of the town from the 1800s, 4 prints of Barry Holden’s great “lost North Walsham” collection, a whole new section of North Walsham’s history in a timeline with bite-size snippets, new photos by Jessica Grace, a guide to North Walsham in print and updated and expanded information for just about everything else. I would like to think this new guide is seen as a companion to the previous edition rather than a replacement.

Once again the guide has been produced and professionally printed completely locally supporting our local economy and the materials used are from sustainable sources (Carbon Balanced Paper) making this an environmentally responsible publication too.

A free publication of this size and quality is something few town’s have and the previous edition attracted much attention from various other organisations in the area. This has been possible for various reason. Firstly our mature Facebook Archive group with almost 8,000 members and almost 8 years of vibrant exchange has been the ultimate ‘hive mind’ with which to research information, verify facts and otherwise engage an enthusiastic online community whose combined knowledge of the town and it’s history is so extensive it has never been possible before. A great community in the town has been another major contributing factor in everything from funding to production and distribution. I am in the privileged position to orchestrate the projects with 35 years in the print & design trade, a lifetime in the town, an extensive network locally and my involvement with the North Walsham Archive of which I have been chairman for several years now, taking over from Mike Ling who sadly passed away earlier this year and to whom this edition is dedicated.

Once again the guide is completely free to all residents of the town with copies being distributed to every home in North Walsham, that’s almost 7,000 copies delivered free. All funded by the generous support of our advertisers. A further 3,000 copies will be made available from key pick-up points in the town such as the Library, Post Office, Heritage Centre, etc. and various places in the surrounding villages. Details of pick-up points will be shared on our Facebook page www.facebook.com/northwalshamguide as they become available. Copies are also available via the shop on the North Walsham Archive website www.northwalshamarchive.co.uk

There is also a companion website to the guide with searchable directory and information at www.northwalshamguide.co.uk where you can also view a digital copy of the guide online as well as sign up instantly for your own free webpage in the directory as hundreds have already over its 15 year lifespan.

New Book! … ‘North Walsham through the lens of Fred Mace’

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North Walsham through the lens of Fred Mace

I seem to be making quite a habit of producing printed publications and guides for our local town, North Walsham. This one is the latest, produced on behalf of the North Walsham & District Community Archive this new beautifully litho printed 144 page, A5 book called “North Walsham through the lens of Fred Mace” brings together over 250 postcard size reproductions of old photographs from the respected and prolific North Walsham photographer Fred Mace.

Fred photographed the streets, buildings and businesses of North Walsham from the 1950s to the 1980s during which time the town saw the loss of many old areas of the town such as Dog Yard, Ship Yard, Back Street, Catchpit Lane, etc. He also captured their replacements; the new roads, new buildings and a major restructuring of the way we used the town with the arrival of the bypass, Folgate Road industrial estate and many other modifications. His photographs provide a fascinating insight into the evolution of North Walsham in the mid 20th century.

I took responsibility for the whole process of producing this book from compiling all the component parts from photographs, old adverts, contributions from people who have connections with Fred Mace and the photography trade. Artwork and layout, managing all parties involved in production including local printers; Barnwell Print, registering for ISBN and British Library and finally promotion through local press and online right through to fulfilling orders via post, on foot and local outlets!

This book is a similar format to my previous book project, The 2019-2020 Official Guide to North Walsham and makes a great companion piece. A few of thew photos have been featured in various North Walsham Archive calendars I have also produced but this book brings all of Fred Mace’s location photographs together in one place for the first time.

North Walsham 2019 Town Guide

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I’ve spent 3 or 4 months slogging my guts out to produce a new North Walsham Official Town Guide which, I’m pleased to say, is now with the printers. Today I was loaned the oldest North Walsham Town Guide I have ever seen. This one (on the left) is from 1911 and we have others from every decade from the 30’s to 2013 in our North Walsham archive. It really is a town institution and a real privilege to be charged with producing the latest edition on behalf of North Walsham Town Council which is 144 full colour pages crammed with loads of new stuff. The biggest edition ever produced.

I have worked on the North Walsham Town Guide since 1991 in a design and artwork capacity when I was employed by Express Pprinting of North Walsham and continued to be involved after I became self-employed many years later. This edition has been much more involved as this is the first edition I have been completely responsible for in every aspect; advertising, management, finance, copy, artwork, etc. This included contacting every business I could identify in the area (about 600) and asking them to take advertising in the guide which ultimately funds the whole project. I ended up with 92 advertisers which is the most the guide has ever had. This enabled me to create a much larger guide than ever before, boosting the guide from the usual 64 internal pages to 144, full colour pages. Also I have been able to up the print run from the previous 3,000 copies to a massive 10,000 copies and organise delivery of a copy to every home in North Walsham.

I have been working closely with Fi at North Walsham Town Council who provided all the current information required in the guide including contact, legal and general local information. A large part of this guide is made up of historical information about the town which I have been lucky enough to exploit my position as chairman of the North Walsham & District Community Archive and acquire information and stacks of historical photos of the town. This also gave me access to the Archive’s Facebook Group, which I started and have ran for over 5 years now, to draw on the combined knowledge and experience of, potentially, over 6,000 group members to gather and verify information. I also run a successful hobby website for North Walsham; northwalshamguide.co.uk which has given me a platform to advertise the project and circulate information to help find groups and organisations, businesses and advertisers. And, of course, a lifetime of living, working and being educated in North Walsham, and the network of contacts and friends this has given me, helped enormously too.

Printing of the North Walsham Official Town Guide for 2019/2020 is being handled by Barnwell Print in Aylsham. Although Barnwell Print are based outside North Walsham I was more than happy for them handle the print as I trust them impeccably after the many years we have worked together and they have never let me down and I know they have the equipment and capacity to handle a job of this size and standard and in the time available. The business is still quite local and they have a history with North Walsham as they took over Rounce & Wortley Printers in Hall Lane, North Walsham several years ago (originally Amiss Printers in Market Street) which I am happy allows me to proudly say the job is a 100% local production.

I have also been very lucky enough to have had several very helpful local people such as Julie Cameron providing me with some great photographs of North Walsham. Diana Velhagen, Rosalie Gibb and Chris & Alex Alexander proof reading. Nick Stone & Pete Appleton with historical information. Richard Crossley with graphics. The North Walsham & District Community Archive committee for information. This really has been a great community project by North Walsham for North Walsham.

Teach yourself programming!!

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How “geek” is this! My lucky charm! After 15 years working in printing and a brief stint as a graphic designer for a corporate consultancy agency, I decided to take a change in direction and teach myself web programming. Not as weird as it sounds as I spent many years in my youth learning to program home computers in the 1980s (BBC, Vic-20 and ZX Spectrum) in both BASIC and Machine Code, writing several games in the process. The combination of coding and graphics required for web design just seemed to be a natural progression considering my experience and skills and at the time it was obvious the print trade was suffering and the future of small printing firms was in question. That was 15 years ago and this book was where I began that change. It is no longer of any use but back then I read it 3 or 4 times and built my first web-shop in the process ( Raucous Records first on-line shop ). This still has the two worn down grooves on the spine where I used to secure it on the carrier of my pushbike every day the take to and fro from work to read in break times. This book is the reason I’ve had steady work for the past 15 years despite the fluctuations of the print industry, it will always have a place on the bookshelf in our house.